Transparency
Every ad names the advertiser, destination and a simple contextual reason. Sponsored content is clearly labelled.
Targeting
Page, category, region, city, language, placement and dates may be used. Sexual-orientation profiles, chat or message data, attendance interest, retargeting and fingerprinting may not.
Content
Misleading claims, hate, discrimination, illegal goods, fraud, malware and inappropriate targeting of minors are prohibited. Regulated categories require separate approval.